I’m accomplished in conjuring original and engaging ideas, creating compelling long-form copy and attention-grabbing short-form prose, whether it be for b2b or b2c, in-house or agency, grass-roots start-up or Fortune 500. From retail, beauty, fashion, travel, hospitality and interiors to sustainable energy, education, fintech, tech, sports, finance, events, consumer health, FMCG and more.

Over the years I’ve focused heavily on brand development, positioning and tone of voice, often working closely with creative teams, designers, animators, printing houses, web teams and beyond, to ensure the words and creative marry together perfectly.

I pride myself on my versatility and ability to adapt — understanding the client's and their audience’s needs fast, getting under the skin of what needs to be communicated, and then delivering with creativity and candour. I’m switched-on, absorb information quickly, ask the right questions, am easy-going and adore collaboration. I have an excellent eye for detail and a huge respect and appreciation of good design. I’m also skilled and practised in writing copy for web, SEO, Google Adwords, UX and UI.

Open to freelance commissions, creative consultancy, contracts and project work.

Client long list below.