Design Talent

I was hired by Design Talent to help them craft a white paper on the importance of workplace design in regards to work culture and environment.

I wrote original copy and heavily edited existing framework for the paper, interviewing internal stakeholders, raising important questions, advising on direction and strategy and highlighting areas of weakness and strength.

This was published on LinkedIn with a view to driving new business. Feedback was very positive both from the client and the audience.

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This project fell within my role as Creative Producer at Ascential Events Group where I was responsible for all creative and copy output for the UK's largest trade retail shows, Spring Fair and Autumn Fair for over eight show seasons. 

As well as managing and creatively directing the full re-brand of Autumn Fair I also delivered this new direction across all online and offline channels - writing and creatively directing all deliverables across both visitor and exhibitor for print, digital and the live events.This required close work with the internal marketing team, ops team and sales team and multiple external agencies, extensive delivery of copy against tight deadlines and regular selling-in of concepts to internal stakeholders.

Multiple different audience sectors on both visitor and exhibitor side demanded heavy segmentation of messaging across all channels which I consistently delivered, quickly, creatively and on brand.

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