I got to grips with the complex (and then-unfamiliar) subject matter of Trade Finance Digitisation fast - something that was essential due to tight timeframes and budget. The project involved an enormous amount of direct, high-level stakeholder management via daily conference calls and email — communicating the creative prerogative in a tangible, appealing way while also respecting the expertise and drivers of the execs on the other end of the line. In addition, I distilled down hundreds of pages of text and data to get to the core messages of what WiPro wanted to say to Citibank, working closely with the animation team to ensure the resulting wording and visuals were seamless.