R House is a new, high-end, co-working concept based in Riyadh, Saudi Arabia.

I was hired to help the founders shape the tone of voice for R House and come up with names and copy for the different membership categories and the wider website.

As well as multiple one-on-one meetings with the clients involving a lot of research, advisory and idea exploration, I also worked closely with the creative agencies behind the brand and website design, ensuring copy was placed and tailored properly to ensure a smooth user experience. 

I also curated and curated content for an R House instagram feed with a heavy focus on contemporary art, modern architecture and fashion.