Award entry copywriting and strategy for Pixel Artwork’s immersive experience projects including; The Macallan Distillery launch and experience, YouTube Music x The Brit Awards London Eye takeover, the Warwick Castle Dragon Slayer experience, and easyJet’s Christmas Airbus.
For this project I was in-office and quickly got to work interviewing key stakeholders and technical experts from across the team to get to the heart of the stats, processes, inspirations and executions. I then did my very best to honour the magic and impact of the live experiences, crafting copy that would put the readers and judges at the events — emulating the spectacle, emotions and experience while showcasing PA’s incredible efforts, tech and expertise.
